The evolution of our denim experience is here in the Age of the Perfect Fit.

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Our body shapes and figures are more diverse than ever and are no longer limited to traditional size measurements. Our research identifies more and more individuals now fall into that unique in-between size.

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We introduce .BOU9 Gene a lifelong craft of denim weaving, threading and wash research & development to engineer a spectrum of perfected denim fabrics to accurately craft a denim trouser to a specific genetic code:

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Yours.​​

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Your genetic code is more alive, evolved and diverse than ever so our clothing too must evolve beyond the one size fits all apparel. ​

 

In response our .BOU9 atelier has a brand commitment to inject 1000 Style Variations into each denim trouser designer range found in its .BOU9 Filial, F1, F2, B & the Experimental (EP) denim trouser pieces.

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Engineered to fit your Gene code

Engineered for this Jean Age.

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